The new web is a very social place and web 2.0 sites serve up feature-sets to encourage online communication. Sites appeal to new groups with toolbars, widgets, RSS, media players, IM, photo sharing. Catering to special interests, they make the web convenient and set the beat.

Websites, who make web 2.0 toolbars available for download to visitors, can expect more users and longer interactions. What attracts visitors?

Innovative and Convenient Web 2.0 technology helps like minded people socialize online. It gives them a new format for staying informed and connected. Websites who wish to make the move to web 2.0 must provide a stimulating set of web communication tools. Many sites do the trick with custom toolbars, which convert visitors to fans and bond users into communities.

Broadcaster.com social video network shows us how it's done with a new media player that really works it to organize a next generation web-video community. At the core of Broadcaster services is the desktop toolbar made using DeskbarBuilder 2.0 software. Broadcaster's video sharing application required some customization of media components. The result a well organized community of members socialize online with help of Broadcaster Deskbar. Site members share their webcam streams and interact via desktop IM and videomail.

The popularity of these web tools is tremendous in the online community. Underneath the user-friendly interfaces of online services like news media, forums, banking, etc. is a robust layer of programming. Frequently, toolbar technology is the main source of innovative programming that defines website's services.

Video channels, radio tuners, fun ways to search for feeling lucky, let the websites come to you with RSS updates, exchanging files via a desktop toolbar, publicize information with a news ticker in a running line, add widgets. The desktop toolbar contains all of these web tools. It provides a complete web 2.0 feature-set at once. Websites apply it to give users something new to do online.

There is simply more to do via web 2.0.

Here is a toolbar that lets you stumble upon interesting content. StumbleUpon sets a great example of innovative customization of the well-liked toolbar product. Over 3 million users installed this toolbar. Why? It is more fun to stumble. You can find something fresh and new you haven't thought to look for. This toolbar is built smart to remember preferences and search words and recommend relevant content.

You can't just stumble upon 3 million users, then again it's competitive.

For toolbar authors who positioned it as an alternative to search, stumbling is without a doubt a well-planned success. Desktop toolbar helps websites easily convert to Web 2.0 format. To create a desktop toolbar, you can use a deskbar builder program, offering unlimited variations upon a good idea.

If you are thinking of adding custom toolbar functionality for your website and moving in onto the desktops, do it. Practically, regular websites must provide some web 2.0 technologies, in order to reach the new level of popularity.

Differentiation by user preferences helps target niche buyers. Your brand name, logo and hot links and offers break through to the desktop and create loyal customers. Your desktop toolbar helps increase time users spend with your brand and frequency of interaction. Consequently, traffic stats go up for return visitors, page views, and, as expected, ad revenues or sales.

Now, this is higher web usability everyone likes.